Jun 11, 20252 min read

AI Training

As co-founder of RootsAI, Ana M. Cetina helps lead a growing nonprofit focused on ethical, community-led approaches to AI, language access, and cultural preservation. Together with her partners, she develops and delivers hands-on training programs for youth and community leaders that offer practical...
Jun 11, 20251 min read

"How To Make a Bully From Scratch" Animation

This animated video by Conscious Discipline explains how social and emotional environments shape children’s behavior over time, challenging common assumptions about bullying. Ana M. Cetina created the sound design, using carefully crafted audio layers to guide viewers through each stage of the bully...
Jun 11, 20251 min read

"What It Felt Like" Documentary

Ana M. Cetina created the sound design for What It Felt Like, a personal documentary by filmmaker and Towson University professor Jena Burchick that explores the layered emotions and physical intensity of pregnancy and early motherhood. The film weaves together poetic visuals, personal narration, an...
Jun 9, 20251 min read

"The Salinas Project" Documentary

Ana M. Cetina served as the sound mixer for the award-winning documentary The Salinas Project, directed by Carolyn E. Brown. The film offers an intimate look into the lives of young people in East Salinas, California—children of immigrant farmworkers who are navigating systemic barriers while contri...
3 min read

Mental Health for All Program

This EDC-led multimedia program supports youth in recognizing and managing mental health challenges early, before they become more serious. Piloted in the Philippines and designed for use by non-clinicians in countries where access to mental health professionals is limited—sometimes fewer than one p...
2 min read

Our World, Our Work (OWOW) - Youth Employment Initiave

As part of the communications team behind EDC’s global campaign to launch the Our World, Our Work, I played a lead role in the development and production of a flagship video that introduced the initiative’s mission and global relevance through the stories of two young entrepreneurs in the Democratic...
2 min read

"In the Executioner's Shadow" Documentary

For the feature documentary In the Executioner’s Shadow, I led the post-production audio, designing and mixing the full soundscape to support the film’s powerful exploration of justice, punishment, and the human cost of the death penalty. The documentary demanded a restrained yet emotionally precise...
2 min read

Market.able - Youth Entrepreneurship Training App

Market.able is a digital training initiative designed to help young entrepreneurs develop the skills to start and sustain their own businesses. Built using EDC’s Stepping Stone authoring platform, it delivers modular, mobile-based content tailored for low-resource settings. First piloted in Senegal ...
1 min read

"How We Thrive"  Campaign Video

As part of EDC’s national How We Thrive campaign—a multimedia initiative aimed at addressing the global mental health crisis through equitable, community-based solutions—I played a key role in shaping the sound and voice experience of a central campaign video. My work focused on directing voiceover ...
1 min read

Benelli LUPO Television Commercial

For this commercial introducing the Benelli LUPO bolt-action rifle, I designed and mixed the full audio experience, crafting a sonic landscape that echoed the rifle’s engineering precision and advanced ergonomics. Every detail was carefully shaped to build intensity and reinforce the product’s empha...
1 min read

Español Para los Pueblos Originarios (EPO)

Español Para los Pueblos Originarios de Panamá (EPO) was an EDC initiative to support the development of intercultural bilingual education through Interactive Audio Instruction (IAI) programs. These programs were designed to be contextualized and accessible, aiming to enhance oral language and pre-r...
5 min read

American University - Integrated Marketing & Recruitment Campaign 

When Ana M. Cetina was appointed Director of the Audio Technology programs at American University, the challenge was clear: grow enrollment—particularly among women, who remain underrepresented in the field—and reposition the graduate program, which was still developing its identity. In addition to ...
3 min read

English for Latin America (ELA) Program

English for Latin America (ELA) is an innovative Interactive Audio Instruction (IAI) program developed to address a critical gap in English language education across the region. In many Latin American countries, English is a required subject in schools, yet trained English teachers are in short supp...
Apr 10, 20253 min read

"Rising to the Top" Documentary

Rising to the Top is an award-winning short documentary Ana M. Cetina directed and produced, telling the story of two young artists in Nairobi—an acrobat and a dancer—whose lives were reshaped through their involvement with Sarakasi Trust, an organization that fosters empowerment through the perform...
1 min read

Distance Learning in Haiti - COVID Response Video

As part of EDC’s COVID-19 response in Haiti, I led the remote production of a video promoting the launch of interactive radio instruction programs aired nationally during school closures. Created in partnership with the Haitian Ministry of Education and local broadcasters, the video raised public aw...
← Newer Posts