Market.able - Youth Entrepreneurship Training App

Market.able is a digital training initiative designed to help young entrepreneurs develop the skills to start and sustain their own businesses. Built using EDC’s Stepping Stone authoring platform, it delivers modular, mobile-based content tailored for low-resource settings. First piloted in Senegal and now expanding to Thailand, the Philippines, and Indonesia, the program provides interactive lessons, activities, and localized examples. A key challenge was ensuring the content remained culturally relevant while adapting to different languages and contexts. Ana M. Cetina supported the development and refinement of the app—advising on structure, reviewing and editing content, coordinating production workflows, training staff, and ensuring a clear, engaging learner experience.

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