For this commercial introducing the Benelli LUPO bolt-action rifle, I designed and mixed the full audio experience, crafting a sonic landscape that echoed the rifle’s engineering precision and advanced ergonomics. Every detail was carefully shaped to build intensity and reinforce the product’s emphasis on control, custom fit, and accuracy.

Guided by the campaign’s core message—Dominate the moment—the sound design functioned not just as background, but as a driving narrative force. The result is a tightly synchronized blend of visuals and sound that heightens the drama, supports the brand voice, and underscores the LUPO’s identity as a high-performance tool built for decisive moments.